Web Analytics:Omniture

Hai friends!!!

      I had training in omniture...we came to know about the three main variables used in omniture.

The three variables are:

•                  s.props
•                  s.events
•                  s.eVars

s.props:

Its a traffic variable which is non persistent variable used to count the number of times each value is sent to site catalyst.We can create our own custom traffic.

s.events:

Its the action done by the visitor that you want to track.There are many pre defined events.(prodView,scAdd,purchass).

s.eVars:

Its the conversion variable .These variables are associated with an event and are recorded when the event is triggered.

     

         And we saw two types of codes  or implementation used in omniture

• s_code
• page code

s_code is a basic code used in omniture which is also called as vanilla code.and page code is pasted in each and every page thiss_code is stored in web server

Then we saw admin process and how to create a report suite...