Search engine optimization(Backlink)

What make a quality backlink???

Backlinks are the lifeblood of any successful website or affiliate business. Most people are aware that backlinks are good, but few know just how vital they are to their website. Even fewer understand how backlinks affect your Google ranking and how to create a good one.

What is a backlink?

A backlink is simply when a link to your website appears on another website or elsewhere on the World Wide Web.

Why are they so important?

The easy answer to this is that backlinks are one of the primary ways that Google gauges how valuable your website and its content is. If you have good, strong, quality backlinks to your website, then Google and other search engines see you as an authority on a given subject or keyword. That means they put you at the top of the search engine results, they increase your page rank and they increase your visibility. This means that you get more traffic, and therefore make more money in sales, affiliate marketing and even advertising. Google juice is powered by backlinks in large part.

What is a quality backlink? Aren’t all backlinks created equal?

Absolutely not! Backlinks are not remotely created equal. Consider this, for example. If you were a newspaper reporter and the local newspaper picked up your story, you would be thrilled, right? What if you were picked up by the New York Times, Wall Street Journal or USA Today? Would that not be better? That is how backlinks work too. The better the source of the link, the better the link both to your website, Google and your readers. You want to get quality backlinks more than anything, that will power your website to new heights.

Webmaster tool

          Google have introduced new report in  Google Webmaster tool named "Author stats".This help to know the the clickthrough rate of the author and the we can know the exact pageview of the user.This shows how often ur content is shown in google search result.In google webmaster tool go to "Labs" and view the "Author stats".

web analytics (important metrics to track)

          We've broken them down into three overarching areas to track, with multiple metrics to help you understand different aspects of each.

The first thing you want to track is an accurate measure of how many people are using your site, which is neither as easy nor as clear-cut as you might think. Metrics which address this statistic include:

• Hits: This metric probably doesn't make sense to track, but you'll hear a lot about it - a hit measures the total number of requests for text, images, and files your web server receives for a given page. Despite what software packages may lead you to believe, hits are virtually meaningless when it comes to actually understanding what users are doing on your site. Because the number of hits a site receives depends on how it's organized rather than how visitors interact with it, this metric is useful only in evaluating such information as server load.
• Visits: The most common unit of measurement in site analytics is the number of visitors to a particular site or page. The trend in the overall number of visits to your site over time can give you insight into your site's popularity. Comparing the number of visits to each page is also a good way to identify which parts of your site are most useful to visitors.
• Unique Visitors: This is the number of site visits by different users. If two people visit the site three times each, you'd have six visits by two unique visitors. Comparing visits to unique visitors can help you understand whether users are returning to your site over and over, or whether you are attracting a large number of users who only visit once or twice.
• Page Views: This is the number of times any page was viewed by any visitor, and is often divided by visits to give a page-views-per-visit figure that represents the average number of pages each visitor viewed on a single trip to your site. Increased page views can indicate a more interesting site, or simply one that requires people to jump through hoops to find what they need.

         Next, you'll want to track who the visitors to your site are, in broad terms, and what they're doing when they visit - in other words, what site features and pages engage them? Which ones go ignored? Metrics to help understand these factors include:

• Bounce rate: Bounce rate is the percentage of visits where the visitor left your site after viewing only one page. This metric is typically used to measure visit quality. For example, a high bounce rate might indicate that site entrance pages are either not relevant or compelling enough to your visitors. On the other hand, if you have a blog or article-based site, it may make sense for visitors to come, view one article, and leave
• Top Entry and Exit Pages: This refers to the pages on which most visitors enter your site - don't assume it's the home page - and leave it. These pages can be good places to begin when you are optimizing your site.
• Visitor Information:You can discover a lot about your visitors through analytics tools, including how many are new to the site, the country or region where they're located, the web browser they're using, and much more.
• Click Paths: Also called click tracks, or click trees, these are graphical representations of typical journeys through your site. For instance, a click-path chart might show you that 20 percent of your home page visitors go on to click the Resources link, while 15 percent visit the About Us page - and that 60 percent then leave the site and 10 percent go on to the Board page.
• Conversion: This is a complex-but-valuable statistic that typically needs to be customized in a tool or calculated by hand. Conversion tracks the number of people who did what you wanted them to from a given starting point - for example, the number of users who went from a Donate link on your home page all the way through the donation process, or the percentage of people who viewed your home page and then signed up for your newsletter.
• Tracking Registered Users: If parts of your site require users to log in, a web analytics tool can track exactly what they did during each visit to the site. (Without a login, it's not practical to link up data for a particular person from one visit to another.) This can allow for more detailed analyses and understanding of what different types of visitors are doing on your site.
• Site Search: Some packages allow you to see what people search your site for. This can help you understand what visitors are looking for, and what they are having trouble finding.

Lastly, it can be beneficial to track where visitors to your site are coming from. This can help you find similar sites or better understand the types of things that lead people to you. Metrics include:

• Referrers: These are the external links people follow to get to your site. For example, if TechSoup links to Idealware's site, TechSoup would show up as a referrer in Idealware's web stats. This metric can be very useful in tracking a big influx to your site or just in staying on top of who's talking about you.
• Search Keywords: Many packages can show the words or phrases people typed into search engines like Google or Yahoo! that led them to your site.

These metrics should be enough to get you started, but powerful web analytics tools support even more sophisticated analysis. There are people who make a living analyzing web statistics - if you have a large site and the desire for deep usage analysis, you may wish to consult with one of them.

The world of analytics is complicated by the fact that not every software tool handles metrics in the same way. Determining what sequence of web actions to interpret as a "visit" or a "unique visitor" is complex, and somewhat subjective. Different tools calculate these figures differently. Some types of software - called "log analytics" software - look at traffic based on a log of what pages your web server provides, while others rely on what's reported back by "cookies" - pieces of information sent back by each user's browser.