Wednesday 16 November 2011

Web analytics

Now we can see mobile ad performance in Google Analytics!!

     All AdWords metrics available in Google Analytics can be segmented by these new mobile and tablet dimensions.As many consumers begin to make use of tablets or high-end mobile devices, businesses need to understand this shift towards mobile and adapt our marketing mix. This mobile ads reporting enhancement in Google Analytics is one of many steps that they have taken towards helping ous make more sense of how mobile advertising interacts with our business.


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