Search Engine Optimization

Search Engine Optimization

         
          SEO is the art of aligning a website's attributes to the algorithms of the search engines. Simply put: we make your website's presence known to the engines as the most sensible and logical choice to the search query at hand. We do this by reorganizing your site's HTML (coding) and content.CONTENT IS STILL KING!

Once we've completed the Optimization of the coding, we make your site win the search engines' popularity contests by building inbound articles, blogs, and forum postings about your company's attributes. This does two things:

1) It lets the search engines know that you are the most authoritative site on the web for the keyword phrase and therefore you should be ranked very high (RANKINGS!)

2) It puts links all over the web in strategic places that entice viewers to visit your site (TRAFFIC!).

SEO Work Flow

• Website Analysis
• Site Quality Check
• Competitive Analysis
• Keyword Research & Analysis
• Web Page/Design Optimization
• Content Optimization
• W3C Validation
• Mod Rewrite / Search Engine Friendly URLs
• Robots File Creation
• Sitemap Creation & Submission
• Link Building Campaigns

Some of the SEO done:

Link Building Service

Link Building Campaigns, the other half of the equation. The perfect mate to a perfectly optimized page is a well-structured link building campaign.

All search engines evaluate pages from a website for relevance of content. This, of course, is the basis for evaluating which sites rank higher for the targeted search term.To deal with this dilemma the search engines run what amounts to a “popularity contest”. Or, more appropriately put, the search engines determine which page is currently winning the popularity contest for each search term. There is a sensible argument here: the more valuable a webpage is for a term, the more likely it will receive the most inbound links pointing to it. Basically, every time a link in an article takes you to a page on a different site, you experience a vote for that site.

To gain popularity for your site, we use written content to produce articles. Now, we can either take your existing written content or we can create written content for you. Next, we submit this written content to article directories, blogs, directories and forums, touting the authority of your site for the targeted keyword. This generates inbound links, and therefore, popularity for your website in the search engines. Most importantly, this link generation creates buzz for your website and therefore you will begin to receive more traffic.

Press Release Optimization

Creating a press release that can go into any newspaper is easy for the average copywriter but creating one that works with the search engines is an entirely different matter. You see there is a delicate balance between writing creatively and getting the necessary keywords into your press release. This is where a great SEO copy editor comes into play.

An SEO copywriter can gently add certain words and phrases to your beautifully crafted press release to make it very attractive to the top search engines. Once the optimization of the press release has been completed we will put it in the trusted hands of our BuzzTeam to really get the word out about your news!

Web Site Optimization

Marketing and promotion is the crust of every business. If it is the case of online business, then web site promotion is mandatory to make others know about your website—what’s the point of being online if no one can find your site? At Comet Search Engine Marketing, web site promotion is carried out effectively so that clients are able to hit their target audience and earn the maximum amount of rewards. It is the effectiveness of our services that speak for themselves. After all, we aim towards providing highly favorable quality services to our esteemed customers. Additionally, we plan a specific pathway designed for the web site promotion of our clients and work accordingly.

Content is king! Content is the most important factor in getting your website to rank. Our content professionals will write creative content for your website. We give concrete shape to your products and services by giving them a convincing description. After we’ve implemented the correct content on your site, site design is the next factor that will help increase your website rank. Our website designing experts will tailor their services depending on the theme provided by the client. Our clients’ interests are paramount, and are the driving factor of how we customize our web site optimization strategies.

Web site optimization is a broad concept that includes various steps. Starting from designing and content development—techniques for marketing websites on different search engines that vary immensely. Since websites are the face of any online business, they must be presented in an aesthetically pleasing manner for the customers that will be visiting the site. Keyword research is another service that we provide as a part of website promotion. We thoroughly research the relevant keywords that can bring your online business on the top of search engine ranking pages. This is where we put in a lot of effort for the benefit of our client’s business