Web analyitcs-Omniture

           Omniture® SiteCatalyst® is now Adobe® SiteCatalyst®, powered by Omniture®. Adobe SiteCatalyst provides marketers with actionable, real-time web analytics intelligence about digital strategies and marketing initiatives. Adobe SiteCatalyst helps marketers quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns. Adobe SiteCatalyst is part of the Adobe® Digital Marketing Suite of applications for online business optimizations.

       The three main process we saw in omniture site catalyst is

• Analysis
• Implementation
• Reporting

we have two things in coding part

Java script pagecode:

          This is a block of site catalyst-specific java script code that goes directly in the body section of each HTML page.

Java script library file:

          This is a collection of site catalyst-specific method and global site catalyst variable stored in a seperate file which is called from JS page code.